If you’re willing to be honest about your finances, you’re on the right track. If you then find that your shop is permanently down, it is high time to change that. There are a number of levers you can use.
What to do when finances are chronically tight in your towing business?
The easiest way is to cut costs. Question every item on your spending page. Start with the biggest cost drivers. As the operator of an online Towing San Jose service, however, you can achieve a lot by making savings in this area. Find them in the maps here.
Work through all the costs step by step including the private ones. Make a note of whether and how much money could be saved in each case and what needs to be done for it.
A second approach is to increase revenue. This is always desirable from a business point of view, but requires a little more thinking. Simply raising the prices because money is tight rarely proves to be effective, because it could scare off even more customers. Instead, think about how you can increase your sales. How can you inspire customers? The best way to find out is to ask them in person.
Be open to criticism and explain at the beginning what you are talking about. If the people you are talking to realize that you are not conducting a sales pitch, they will certainly be happy to help you.
Develop an effective marketing strategy and set realistic goals. In addition, you should always think about new products and sales channels. This is part of your daily work as an entrepreneur.
Take out a loan
Your house bank is also an important contact when it comes to ensuring liquidity. But don’t go into the interview unprepared.
Only if you can make it clear to your financiers how you can get your shop back on the road to success will they stand by you even in difficult times and not refuse you the loan. In addition, a loan is only a solution if you can actually make the ongoing repayment. Otherwise it just pushes the problem backwards.